Sweden's leading sales partner — since 1977
Appointment Setting · SDR
informa

Enter the Swedish market

Expand into Sweden with a local partner.

Companies looking to enter Sweden need local presence. Informa has 50 years on the Swedish home market, native Swedish salespeople and a deep understanding of local decision-making culture.

Why a local partner matters in Sweden

Trust is built in Swedish.

01

Local decision-making culture

Swedish B2B buyers value consensus, preparation and trust built over time. Our callers understand the unwritten rules of Swedish business culture — when to push, when to wait, and how to earn a meeting.

02

Native language builds trust

A Swedish prospect hears the difference between a translated script and native fluency. We speak Swedish natively, adapt tone to industry and seniority, and never sound like an offshore call centre.

03

Established network since 1977

Informa has operated on the Swedish home market for over 50 years. We know the industries, the titles, the buying cycles and the gatekeepers — because we have been calling them for decades.

04

Per hour — not retainer

You pay for the hours we work, not a fixed monthly fee. Transparent weekly reporting on calls made, conversations held and meetings booked. No lock-in, no minimums.

How we help you enter Sweden

From brief to first meeting.

01

Discovery of ICP and target accounts

We map your ideal customer profile to the Swedish market — local titles, industries, company sizes and decision-making structures. Then we build a qualified target list together.

02

Script and language adaptation

Your value proposition is adapted for Swedish business culture and language. We write, refine and approve the script with you before a single call is made.

03

Outbound delivery by phone and email

Native Swedish callers reach out by phone and email, building rapport in the prospect's own language. Every conversation is logged and fed back to you in real time.

04

Meetings in your calendar

Qualified meetings are booked directly into your calendar with context, notes and next steps. You show up and sell — we handle the outreach.

50+

years in Sweden

100+

client relationships

1

local partner

Selected work

UK enterprise expanding to Sweden

12 monthly C-level meetings booked.

FAQ

Common questions.

Ready to enter Sweden?

A short call is the fastest way to see if we are a fit. No slides, no pressure.

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