✦Appointment setting
B2B appointment setting that books meetings worth having.
Fewer, better meetings – set by senior callers in Sweden and across Europe in 11+ languages. Per-hour pricing, no retainer, no scripts.
Tell us what you sell and we will come back within 24 hours.
What you get
Craft over volume.
Senior callers who understand B2B buying
People with industry experience – not junior reps reading a script.
Qualified meetings with the right decision-makers
VPs, sales directors and marketing directors – not gatekeepers.
Outreach via phone and email
Human conversations, not automated cadences.
Per hour, not retainer
You pay for the work that is done. Transparent and flexible.
Full transparency
Hours, dials, conversations and outcomes – visible at all times.
European reach
One partner across every market.
Native speakers in 11 languages – Swedish, English, German, French, Spanish, Italian, Dutch, Polish, Finnish, Norwegian and Danish. Run outbound across Europe through one team, not five local agencies.
years of B2B experience
languages we operate in
long-term client relationships
Selected work
Nordic SaaS scale-up
47 qualified meetings booked in 90 days
Working with an appointment setting agency in Europe
Informa is an outsourced appointment setting agency working for B2B companies that want qualified meetings without building an in-house outbound team. We handle research, calls and booking, and your own sellers spend their time in the meeting room instead.
Our callers are senior and work without scripts. They know how B2B buying decisions are made, so conversations stay useful for the person on the other end of the line. Pricing is per hour with no retainer, which keeps the cost visible and easy to plan.
We cover Sweden and the rest of Europe in 11 languages through one team, rather than several local agencies with separate contracts, reporting and quality levels. One partner, one process, the same standard in every market.
FAQ
Common questions.
Ready to book better meetings?
A short call is the fastest way to see if we are a fit.