✦Informa – journal
Notes on B2B sales.
Practical writing on sales development, appointment setting and Nordic market entry – written by the people who do the work.
SDR vs BDR – what is the difference?
SDRs qualify inbound leads. BDRs run outbound prospecting on net-new accounts. When to use each, and how outsourcing both works.
Read articleWhat is a BDR (Business Development Representative)?
What a BDR does day to day, how the role differs from an SDR and an account executive, and when to hire or outsource one.
Read articleIn-house vs outsourced BDR – which is right for you?
A practical comparison of building an in-house BDR team versus outsourcing – cost, speed, ramp-up, languages and risk.
Read articleHow to expand into the Nordics – a B2B go-to-market guide (2026)
A practical guide to entering Sweden, Norway, Denmark and Finland. Language, local culture, channels and a 90-day plan.
Read articleBest B2B sales & appointment setting agencies in the Nordics (2026)
A 2026 guide to the leading B2B sales, appointment setting and outbound agencies covering the Nordic market.
Read article
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