A Swedish sales partner since 1977.

Informa is a Swedish B2B sales company founded in 1977. For nearly 50 years we have helped companies build pipeline and win new business — first on the Swedish home market, today across Europe.

We focus on two services: appointment setting and SDR as a service. Both delivered by senior callers who understand B2B buying — never junior reps reading from a script.

Native speakers in 11 languages — Swedish, English, German, French, Spanish, Italian, Dutch, Polish, Finnish, Norwegian and Danish — let us run outbound across Europe through one team instead of five local agencies.

We work per hour, not on a monthly retainer. You only pay for the work that is done — with full transparency on activity and results. More than 100 long-term client relationships are built on that simple model.